Be brochure
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This work was produced in 2019 while I was employed at Rose Calendars.
Advertising calendars are all about promoting your brand and being seen in the workplace every day of the year.
The concept for the brochure centres around the idea of Be seen, the main brochure image shows an intriguing cut out revealing the detail of a Peacock’s feathers; when the page is turned the Peacock is displayed in it’s full glory becoming a graphic metaphor for display your brand message and be unmissable on a Rose calendar.
The concept expanded around this idea with: Be creative – Be everywhere – Be remembered – Be opportunistic each Be highlighting a benefit of calendar advertising.
The concept was used throughout all customer touch-points, brochure, email marketing, social and website.
