get the picture
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Direct marketing campaign inspired by, The Big Picture, brochure concept.
A set of A5 cards printed with some of the best calendar images of the season with the slogan, Get The Picture, on the reverse is the actual calendar the image appears on with a call to action. A card container has been designed to hold eight cards that can be personalised to suite the potential customer.
The Big Picture, concept has many positive word associations that are relevant while promoting the benefits of calendar advertising – 'what other form of advertising is welcomed, displayed and regularly enjoyed by the recipient?' – 'Get The Picture'.
